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                                                      专家把脉原创综艺发展困境 综艺创新并非大杂烩

                                                      2019-04-01 来源网络整理 责任编辑www.tprx.tw 点击:

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                                                      中国社科院新闻所世界传媒研究中心秘书长冷淞也表示好的原创综艺能为短视频的生产提供创作方向现在大?#24247;?#30701;视频还是浅表性内容如果未来都只看浅表性内容整个审美的滑坡和对文化属性的淡漠其实是蛮令人担忧的在刷短视频的过程中时间就耗费过去了最后什么都留不下但观看有艺术?#38498;?#20869;涵性的作品大家会有所思考

                                                      警惕整体审美滑坡

                                                      近年来国内的电视综艺经历了跌宕起伏的发展爆发式增长导致同质化?#29616;أ?#31454;争空前激烈而随着网综的强势崛起电视综艺陷入成长困局创新成了各大卫视共同面临的难题

                                                      前日幻乐之城品牌研讨会在北京举办幻乐之城联合出品人梁翘柏总导演安德胜出席分享节目创作心得研讨会还邀请到了来自北京大学中国艺术研究院中国传媒大学等机构的众多专家学者共同参与与会专家对幻乐之城的原创综艺节目电影质感音乐的创新呈现等特质给予认可并对电视综艺乃至影视行业的未来发展展开热烈讨论

                                                      幻乐之城第一季即将?#23637;٣?#26159;否有第二季第二季怎么做不?#36824;?#20247;关心节目组也在思考中国广播电影电视社会组织联合会秘书长闫军才表示打造原创品牌不容易维护也非常难任何一个品牌都有疲?#25512;ڣ?#22914;果没有变换?#22336;?#32570;乏创新可能?#38498;?#23601;不会像现在这么火了

                                                      原标题综艺创新并非大杂烩

                                                      中国传媒大学新闻传播学部教授?#31034;?#26494;认为电视行业逐渐进入下行期这样的拐点阶段更需要电视人大力投入尝试原创他表示新兴高科技手段的辅助能令综艺节目更具观赏性?#28909;?#20840;息摄影AR技术电视综艺都应该去尝试我们要?#24515;?#24515;去培养它的观众等待它的成长

                                                      这会不会成为一个大杂烩丁亚平在讨论中指出融合创新不是单纯地把多?#20013;?#24335;堆砌在一起我看过幻乐之城的部分节目觉得节目的形态尚处于动态发展中与品牌塑造还有一定的距离其中呈现的短片作品效果时好时坏也是一个问题

                                                      大胆尝试新?#24605;?#26415;

                                                      过去两年内短视频行业迅速发展其制作门槛低娱乐性高传播性?#24247;?#29305;点更容易满足人们碎片化的资讯获取需求和社交需求但丁亚平认为真正贯彻质量创新仍是大型视频节目的使命和强项

                                                      中国艺术研究院电影电视艺术研究所所长丁亚?#22870;?#31034;近年来?#32933;?#28044;现了很多热播综艺但大多是引进外国模?#20581;?#20182;回忆起自己去年在中日韩电视制作论?#25104;?#21548;到韩国?#27573;?#26159;歌手总制片人的演讲发言中流露出的骄?#26753;院?#35753;丁亚平很受触动他表示最近中国电视人也开始?#38750;?#21407;创培养原创品牌意识已经有了一定成效

                                                      融合带来新的表达

                                                      中国传媒大学戏剧影视学院副院长关玲?#25285;?#23186;体形态和内容的融合可以产生新的表达电影化的呈现能带来艺术的情境为音乐提供故事化的情景?#21171;校?#32508;艺节目在这样的表达下就有了全新的面貌这是电视综艺才有的特征

                                                      ?#24551;?#21407;创品牌意识

                                                      尽管幻乐之城的收视率没有想象中的火爆但其创新地将音乐通过电影化方式呈现在电视综艺上形成了独特的原创节目模?#20581;?#21271;京大学新闻与传播学院教授陆地认为节目的多艺术形式融合使其更具综合性综艺就是综合多面一体交叉融合这档节目看着?#35748;?#30005;影又像戏剧里面又有音乐节目还有明星娱乐剧情多种艺术呈现的作品尝试给人耳目一新的感觉

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